Study of Brand Loyalty Towards the Organized Retail Stores

Insights into Indian English Fiction and drama Edited by Capt. Dr. Arvind M. Nawale Access -An Academic Consortium Publication ISBN no(prenominal) 978-81-921254-3-5 Aspects of Campus fiction in Makarand Paranjapes The narrator A unexampled Shridevi P. G. The Narrator A Novel is the well-known critic Makarand Paranjapes de however overbold, produce in 1995. It is a mishmash of several stories woven together and presented to us from view- horizontal surfaces of several writer-narrators or char routineer- narrators.This invigorated has attracted considerable interest in the schoolmanians because of the unparalleled narratology of the raw which is different from the rest of the Indian novels written in English. The novel is experimental, and breaks aside from the conventional methods of story-telling used in Indian English Fiction. passim the narrative, the readers notice that there is little attempt to create an illusion of pragmatism or naturalism. 1 With the use of multiv oiced and polyphonic narration, as in the grand epics Rawhitethornana and Mahabharata, the writer tries to relocate himself with the ancient Indian tradition of the narratology. The story of the novel weed be divided into three main threads The stolon is the story of Rahul Patwardhan, subscriber in English at Asafia University, Hyderabad who is suffering from seminal schizophrenia since his childhood and, in the process has a libidinal qualify ego, Baddy. The second is the story of Badrinath Dhanda, who comes let on of Rahul through emanation. The final thread is that of the movie script, Manpasand. Campus novel is a diverseness of novel which originated in the West nevertheless is emerging as a truly prominent sub-genre in Indian English Fiction.As David Lodge, a well-known practiti one(a)nessr of this sub-genre opines, Campus Novel is mainly come to with the full of lifes of University professors and junior teachers. 3 The present paper attempts to explore the fonts of campus novel in this novel. The novel centers around Rahul Patwardhan who is a lecturer in English at the Asafia University, Hyderabad. His reputation as a lecturer is displayed when he meets his Head of the segment in the novel. The Head of the Department does not doubt him when he lies postulation for leave for four sidereal days on the pretext of illness and variant buy outs it.This is because, this type of aberration was a recent development in Rahuls character, and is therefore unknown to the Head of Department. The author presents the characteristics of a good lecturer through Rahul Patwardhans character. He is responsible close his duties as a lecturer . tomorrow was Monday. I had to teach. It was the beginning of a new week. I couldnt afford to have a very late nighttime today. only if meeting him tomorrow would screw up Tuesdays schedule. TNAN 67 His fear to complete the syllabus is also depicted in the novel.He abstains from listening to the bloodthirsty det ails of incest when Badrinath is narrating his story. When Badri goes on describing how the ugly women argon better partners then the well-favored ones, Rahul is unable to contribute his view as he is a truehearted husband to Neha and thus had slept only with her. It is the curiosity generated in him by his literary sensibility or on humanitarian inclination that he expresses his inclination of meeting prostitutes. He thinks, What were these women akin? What did they feel? What was the meaning of their livesI was concerned in acquire to see them at close quarters.I told myself I didnt want the kindle, but only the experience of meeting a prostitute, of public lecture to her, getting to know her. TNAN 168 Rahul immediately revolts at Badris mention of co-habition with college girls. For nirvanas sake, Badri, I teach them myself. You never know, he continued, you may even meet one of your students Please, Badri, stop it. TNAN 168 This conversation indicates Rahuls bulletpro of professional ethics. He has also followed certain principles in life which be unfortunately jettisoned afterwardward his acquaintance with Badri.He leaves a lot of food on his table, much against his principle of not wasting food He starts guile and finds people believing it easily He consumes beer He cohabits with a prostitute. This shows that he had been morally corrupted to a certain extent. This task of corrupting Rahul had been act several times by Baddy but all of them had been found fruitless. But old age later Badri proves successful in this. The Novel sketches Rahuls academic progress and his strict regimen for his Ph. D. , degree quite conspicuously. He would scrupulously enter the library every morning and lop till the evening, a lot skipping his lunch.Sometimes, I wondered if I would ever get out of the library alive. I mean, I was losing all sense of time. I thought to myself that one day they would find my bones in the musty corridors, resting roughwhere a mong the shelves full of reserves. TNAN 75 He describes his guide as a cool guy whose motto was Do what you like, but show me the final draft within fin years. TNAN 75 The under note of sarcasm does not go unnoticed in this line which highlights the negligence or failure of some guides to train their inquiry scholars. The procedure of Ph. D. degree is also briefly explained.He says, My five years in Hyderabad passed. I submitted my thesis in October 1986 the viva was held next year in April. TNAN 75 The whole description of this kind reminds one of Saros Cowasjees novel arrivederci to Elsa where similar kind of description of the research methodology is found. Rahul also writes an precedent guide to fiction entitled Indian English Fiction surmise and Practice the first 500 copies of which are sold out in six months and it then goes into second edition. The relation between colleagues also forms an serious aspect of the campus.Here this is displayed through Rahuls transactio nhip with Raghavan. Their addressing each other with black words indicates their intimacy. Both were doing doctoral research. Though Rahul is younger of the two, he had got the tune before Raghavan and thus was technically senior to him and which made Raghavan grumble. We were, in a sense, rivals, but had never stopped organism friends. TNAN 148 One evoke point found here is the absence of professional jealousy which is very common land among colleagues and which is found in most of the campus novels like M.K. Naiks Corridors of Knowledge, Ranga Raos The rummy Tantra, Rita Joshis The Awakening A Novella in Rhyme. Students are the fateful and the most significant aspect of campus novels. Even in this novel, the behavior and misadventures of students are pictured in an amiable way. Rahul presents two sets of students his classmates when he was studying and his students, after he becomes a lecturer. Rahul joins Tambaram College, which had a history of 150 years but had become a semiwild campus with the kind of behavior of the students.Music and drugs were the two things which dominated the college. Bunking classes, playacting wild, breaking rules, and doing the unconventional thing were considered hip. There was nothing worse than being a good boy it was the most despicable way to live. TNAN 55-56 The students think of themselves as the lost generation, Indias equivalent of the hippies. The senior students pass most of their time smoking and listening to music. The mention of a drunk brawl among students is made in such a way that it is not very uncommon in colleges. In one such argufy a student was stabbed.An instance of suicide committed by a student is also pictured. He had consumed downers and jumped off the top floor of the outside(a) Students Hostel because he had stolen a large sum of money from one of his friends and had blown it all on drugs. With these instances the novelist seems to be indicating the lack of discipline and deem among the students. The novelist then describes the drinking bouts of the students and the way they acquired booze. The first of the two ways of getting booze was through someone in the Air Force put up which was quite near the college.When this became much difficult by the Commanding ships officers instructions, the students were left with the second and the more strenuous way. The students would travel five long hours to Pondicherry and would lounge about the beaches the whole day, drinking and chattering perpetually on all sorts of topics. They would then take the night bus choke off with one or two bottles of rum with them. They would try to trick the cops by using a very cheap bag and keeping it away(p) from themselves. So that even in a surprise check they wouldnt get caught.And if by chance they get caught redhanded, they would simply give it away to the cop so that he would let them go. The students did not even quaver to start visiting- a word used by the author for visiting a prostitute. And they were available right outside the college gates after dark. About affairs, the writer says that only rich guys could afford them by bighearted expensive gifts to the chicks from the womens college. Love affairs are an indispensable aspect of the campus and so forms one of the aspects of campus novel. But most of the campus novels exhibit a very frank treatment of sex. few examples are- Saros Cowasjees Goodbye to Elsa, K. M. Trishankus onion plant Peel, Rani Dharkers The Virgin Syndrome, etc. The Narrator also depicts sex quite freely. The novel abounds in extramarital relationships, child abuse, incest, sodomy, mental adultery, shapeliness and pure love. Rahuls students are brought in only in one scene but this one episode reveals a lot about the students of the present generation. When Rahul enters 15 minutes late to the class, giving the reason that he had a late night, some students titter taking his words as an indication of a private encounter.Many student s had left for coffee not to founder to the class. Their lack of patience and audacity is expressed in the words-Oh Sir, they went of for coffee when you didnt show up until ten-fifteen. TNAN 96 and todays teachers also seem to accept this kind of behavior. The novel can also be considered Crit-Fiction. Crit-Fiction is a kind of novel which is written by a lecturer or a professor. In the recent years many professors have started constitution novels. A few examples of such Indian writers are Manju Kapoor, M. K. Naik, Amitav Ghosh, Anita Desai, Meena Alexander and others.As Elaine Showalter puts it, the novelist before writing his novel should create or imagine a innovation which has some kind of logical relation to the real world, within which he can explore the themes that interest him through the narrative. The university or college provides such a world ready-made a small world which is a kind of microcosm of the large world. An authors writing will be realistic if it is sha ke up by his experience. The author Makarand Paranjape has been able to write about the campus so pellucidly because he was a professor and has the first-hand information about the aspects of campus.It is quite interesting that in the novel The Narrator, the protagonist, Rahul Patwardhan is also a lecturer and he in addition is a writer. Finally one cannot afford to overlook the very odd and exalting theme of the novel which is the difficulty of writing a work of art. Rahul had such an extensive knowledge about the narratology or the art of the narrative, that he had become an inhibiting influence on Baddy, the other half of his split personality, as he shot down Baddys attempts of writing narratives. I knew as well bloody much about the theory to let even my fancy do the actual writing. TNAN 75 He discusses his difficulty with Dr. Jenny OSullivan, a visiting British Council scholar, who had come to visit Hyderabad, researching on a book to be set in India. I am too vital I can not get to put pen to paper without scratching out what Ive written. TNAN 258 By OSullivans suggestion, he finds out the origin Every attempt at creation is founded upon a similar act of deconstruction. Writing, thus, is a cruel activity. Before one writes one had to give ancestry to a writing self.This is the self which will then invent characters, situations, and themes. TNAN 269 The novel The Narrator A Novel has many aspects of campus novel in it like the kind of life lead by a lecturer, his loyalty and involvement in his academic pursuits, his struggle to produce substantial literary works, his relations with his colleagues and students the behavior of the students, their misadventures the lavish lifestyles of students who are not disciplined either by the parents or the authorities in the college, their love affairs etc. re delineated in a very conducive way. The protagonists views both as a student and then as a lecturer are involved in the novel. Makarand Paranjape has b een able to throw qualified light on all these aspects of campus life as he has been a professor and very well-acquainted with the campus. So with the points discussed so far, The Narrator A Novel can be considered a campus novel. Works Cited 1.Rahul Chaturvedi, Self as taradiddle in The Narrator A Novel A Narratological Perspective, The bar An International Journal in English, ISSN 0976-8165 Vol. II. -Issue 1, 2011. 2. http//www. makarand. com/reviews/ReviewsofTheNarrator. html. 3. http//is. muni. cz/th/66512/ff_b/Bakalarska_prace_24. 4. 2006. doc 4. Makarand Paranjape, The Narrator A Novel, (New Delhi Rupa & Co. 1995), Hereafter cited as TNAN with page nos. in parentheses. 5. Showalter, Elaine- Faculty Towers The Academic Novel and its Discontents Oxford University Press, 2005.