Competitors of Honda

Japanese motor simple machine be getting much and more(prenominal) popular in these few decades. In 2007, Japan turned into the pieces largest fomite producer and became unrivaled of main players in international vehicle industry (Jeffrey Hays 2009). For instance, Honda, a well-k no.n Japanese vehicle producer, it is also one(a) of the outmatch political machine sellers in Malaysia. Honda Malaysia Sdn Bhd was born in 15 November 2000 as a top of the formation of partnership between Honda locomote Co. Ltd. of Japan, DRB-HICOM Berhad and Oriental Holdings Berhad.It produces a unsubtle range of overlap besides gondola car, motorcycles, automobiles, power products (such as motorboats), aircraft engines (HondaJet), humanoid golem (ASIMO), fuel cell vehicles and solar films. The company promised to deliver tallest node satisfaction to Malaysians than his rivals and holds the principles i) Respect for the Individual ii)The Three Joys (Soichiro Honda 1951) iii) Maintaining a global viewpoint, we are dedicate to supplying products of the highest feel yet at a reasonable scathe for worldwide customer satisfaction.The three joys were presented by Soichiro Honda, it consists of joy of buying, joy of sell and joy of creating. The Joy of buying belongs to the happiness of customers who bought product from Honda. Honda wishes their customer pull up stakes be glad for buying their product. The joy of selling belongs to the reseller of Hondas product. Honda hopes the product they delivery is always in high quality which generates earn for the reseller. The plump joy belongs to the engineer. Honda. It refers to the happiness of an engineer when he manufactures a product which is high quality and valuable to the society.The three joys became motto of Honda since that. Honda Malaysia also strongly emphasizes its guide word The power of dream which signifies turning dream to reality, a future with weaken technology and value. With a variety of car models, from the lower- belld City to the higher(prenominal)-monetary valued Accord, Honda could attracts mickle inside all age groups and socioeconomic statuses. All potential buyers, regardless of their affectionate class, represented Hondas target grocery. Now, Honda Malaysia is in the top 5 stigma which has the most car sale in Malaysia. It is the winner for Putra brand award-silver since 2010, became one the most valuable brand in Malaysia.Honda even is the highest in overbold Vehicle Sales Satisfaction for Malaysia Sales Satisfaction Index weigh in 2011. Other achievements are Readers Digest Trusted Brands, Asian cable car Fuel Efficiency Awards and etc. These dazzling performances above shows that Honda does try their best keep the promise made. On the other hand, Honda Malaysia does not like other businesses which only pay most concern on maximizing the profit from the public. As a member of the society, it contri andes some of its profit to provide a better future for the ne xt generation.For example, Honda dream fund was launched to provide assist to underprivileged students and their families with a chance to fulfil their ambition. Meanwhile, Honda Malaysia is also putting gigantic effort in preservation of the environment. It had launched a programme which aims to protect Sumatran rhinos from extinction. Business environment like a shot is changing rapidly In put up to sustain a business, it is very important to understand the grocery bewilder and competitors. For Honda Malaysia, Toyota and Perodua are deuce of the competitors in Malaysia.First, Toyota is a reputed Japanese vehicle manufacturing business which is set up by Kiichiro Toyoda on 1953. It is also one of the world largest car makers in the world. It produces wide range of car such as Van, MPVs, 4WD and etc. Toyota came into Malaysia on 1982, at that time it is pretendd as Sejati Motor (joint fortuity between UMW Corporation Sdn Bhd and Toyota Motor Corporation). On 1987, Sejati Mot or changed its name to UMW Toyota . Sdn. Bhd. It stated its mission as i) achieve customer- number one philosophy by delighting customer and manage good relationship with business partner. i) Deliver world-class quality product that satisfies customer needs. iii) Contributes to society by preserving the environment and improve federation services and etc. For Toyota, their slogan is moving forward, it means straight improvement. Today, Toyota Malaysia is the third car brand with most market contend. Toyota and Honda has a hand out of similarity, not only in terms of the place they originate but in terms market position for their product. They both(prenominal) are producing passengers vehicle as their main product. Moreover, they both focus on medium five-seat car. The Toyota Vios was bedded no. for the best 30 selling car models on stratum to May 2012, 13846 units had sold (5. 9% market share). Meanwhile, Honda City was rank no. 18 with 1971 of units sold (0. 8% market share) . Despite the mechanical aspect, both cars share similar feature. For example, Anti-lock braking system (ABS), dual airbags, body structure that stifle impact of crash and etc. In terms of specification, Honda City is more superior. However, Vios is 7 times more than City in sales volume. On the other hand, Toyota holds 17. 4% of market share in the first one-half of 2012 and Honda only gets 3. %. Why such a huge disparity does follow? It can be answer in two aspects. First, Toyota has cheaper selling price in general. Second, Toyota Malaysia was founded 13 years earlier than Honda. This would help Toyota get more loyal customer. Recently, both companies are putting more effort and vigilance in hybrid car. For example Toyota Prius and Honda Civic Hybrid. Due to the awareness of people about environmental issues, this new market is growing robustly. Based on the market share report above, Toyota holds 13 % of the market share and 5% for Honda.In addition, statistical research made below shows that Toyotas market share has a declining trend, it dropped from 18% to 13%. These data are showing the good luck between Toyota and Honda in term of competiveness is getting smaller and smaller. The Perusahaan Otomobil Kedua Sdn Bhd( Perodua), the topical anesthetic car maker is one of the competitors of Honda Malaysia. It was established in 1993, a joint venture company between Malaysian and Japanese partners. UMW Corporation Sdn Bhd , the partners of Toyota Malaysia is also the largest stockholder of Perodua.Their slogan is building car, people first. In order words, they meant to be customer-centred. Currently, Perodua surpassed the first national car manufacturer of Malaysia- Proton Holding limited and gets the most market share. Their main product is small-sized car such as Viva and Myvi. The Myvi of Perodua is the bestselling car in Malaysia especially on the year to May 2012. As local car makers such as Perodua is younger compare to those foreign car makers. To protect these infant industries, government give protection to them.They get broad subsidies, tax cut in exportation and government impose higher tax rate on foreign car. Thus, Malaysia are one the countries which has the pricey car price. These protections will go on until they are able to set out up those foreign competitors. So, these benefits do help Perodua a lot to be competitive. The main reason that Perodua is the competitor of Honda in Malaysia is the market share of cars in Malaysia, Perodua got the highest share in the market. As the figure shown, market share of Perodua in Malaysia is 35% year to august 2012.Honda holds 5% in the market although Hondas automobile delivery higher quality of product than Perodua. According to the market research, the bestselling car model in Malaysia is Perodua Myvi, get share of 15. 7% in the market in year to May 2012, 36920 units was sold. As mentioned, Honda City gets 0. 8% of the market share. Due to the protection of goverment, Perodua is able to has a lower return cost. In order words, Perodua beats Honda in term of price. The selling price of Myvi start from RM 43,912. 15, but for Honda City, it strat from RM85980.City is nearly 2 times more expensive than Myvi. As Malaysia is still a developing country, its income per capita is about 9000++ USD. Hence, many youngsters would put local car brand as their first choice. As mentioned above, environment care is a critical issue now. People nowadays are more prefer hybrid car. So far, Honda had already introduced two hybrid cars model, Honda Civic Hybrid and Honda jazz Hybrid. In order to buck up the trend, Perodua started to develop their own hybrid car, Perodua Bezza. Perodua is showing their enthusiasm to bring a world-class car maker.