'Customers’ culture Essay\r'

'Once, unity of our teachers t grey us that in order to manipulate the success of our business, we must associate our potential difference w ars with the culture of our target market. It is in incident better if we atomic number 18 satisfactory to beat form our products release fall in of the customers’ culture itself. This is because doing so whitethorn not solely restate to higher sales upon our entry to the market scarcely, also, to a good amount of stanch customers. The more than you position a product as if it is part of the customers’ daily lives, the more they would use it, the more they would demand for it. This may be groovy news for the entrepreneurs turn out there but is it also great news for the market that they are toilsome to penetrate?\r\nCoca-cola is one of the companies that I prise in terms of their marketing strategies. In my opinion, they are one of the companies that best invoke advertisements and promos that fit consumer inter ests. I am often amazed how they manage to tweak un alike(p) situations and events and put Coke in the belief to become part of our lives. I think them for being so effective in making us feel what they wishing us to feel. On the contrary, I shun them for being able to do so. Coca-cola’s ability to effectively deliver messages done certain media also gives them the power to lick numerous people middling in a few moments. That saying, it would only take Coca-cola or any another(prenominal) devoted a few moments to change a part of our lives somehow the demeanor they wish to without us knowing.\r\nThe 1950s commercial of the caller-up in the Philippines clearly showed us variant things about the countrified, the Filipinos, our culture, and how their product became part of us. It was reflected in the advertisement how the entry of alien entities in stages changed our guidance of doing things. We became more civil in the eyes of the foreigners; however, we†™ve became rude for forgetting a part of our culture. From having get together of villagers that is full of dances and go with by food and drinks to backyard gatherings wherein people just sit, talk and eat sandwiches and juices. From enjoying native Filipino sports such as Sepak Takraw to becoming a lover of western sports. Slowly we are embracing the culture that wasn’t ours but was just merely injected by the foreign entities that came to our country. A perfect depiction of this scenario was a painting done by Antipas Delotavo empower â€Å"Ang Itak sa Puso ni Mang Juan”. In his painting, a Filipino old man can be seen standing, with his shoulders dropped, head slightly bowed down, and type looking sad.\r\nHis posture and gesture resembles that of a man who has just surrendered and no extended has the power to continue the fight. On the background, the famous logo of Coca-cola can be seen. It was the nincompoop of the company’s letter â€Å"C”, however, that made the painting more interesting. The dock of the letter â€Å"C” was shaped like that of a dagger and was pointed to the heart of the old man. The Coca-cola background shows how the Western companies have prevail us in a way that we are unaware of.\r\nThey have become bigger and managed to penetrate our land and countrymen without us noticing it immediately. They showed us how better off we are and will be with them operating in our lands as they said in the commercial. The only difference now is that these foreign entities were able to restructure their strategies and sugar coated their way to us. The coming in of these foreign firms and other entities is like a dagger to us, our culture, and our country because although we could say that we are improving economically speaking; we are placed in a situation that endangers our identity as a Filipino citizen. Unfortunately, we are virtually giving up.\r\n'